by Karin Wickberg Taylar
As Chief Marketing Officer for the Hästens Group, Karin Wickberg oversees the company’s global marketing efforts. She is also responsible for the brand’s retail concept and communications, driving for a unique and consistent consumer experience in all stores and 36 markets. With a creative approach and a drive to challenge status quo, she is an enthusiastic leader and holds a track record of creating results for international brands. Wickberg began her professional career at British Airways, then she went on to work for Turner Broadcasting, Linklaters, and The Body Shop. Her retail experience also stems from having owned a furniture store in Stockholm. Wickberg received her Master of Business Administration from Lancaster University in 2002. She also holds a BA in Sales & Marketing from Berghs School of Communication.